Simply Do Illustrations

Simply Do were refreshing their website and I was able to create simple illustrations that matched their current brand but adding something new to further it’s visual identity. The brief was mainly to create images based on their values which is all about working with people to inspire and implement their ideas within a company. The lines were minimal yet sketched in order to stray away from a rigid, overly corporate tone. This style communicates friendliness and as a whole, softens the tone of the site.

The greatest challenge was to interpret each illustration point in a way that was more figurative rather than literal. I wanted unify the design not only in visual style such as line and colour but in how the idea was communicated.