HOMAMO
Illustrations

Homamo means “Love for People” in a language called Esperanto invented in the late 1800s. The company was going through a process of attempting to communicate what they do very clearly and needed a set of illustrations to help.

The core of Homamo’s ethics was to help other companies build digital products based on the understanding and love of other people. The illustrations were centred around a “hero” of the story and how he interacts with his own digital product or customers. It was essential to create characters especially for a brand with the name “Homamo” being all about the human element. We choose to interpret each point literally but being very aware of how each character looked which their facial expressions and posture.